Your World with Our Words
Posts tagged seo
Google Explains Search Rankings After Complaints in Europe
Feb 26th
Google has offered a general explanation of how it ranks its search results, one day after the European Commission said it was looking into antitrust complaints against the company.
In a blog post Thursday, Google Fellow Amit Singhal also referred to a recent op-ed piece suggesting that regulators should control how search engines rank results. He stressed that developing search rankings is very difficult, implying perhaps that regulating search would be hard for any government to do well.
Laying out the challenge, Singhal said Google processes hundreds of millions of queries a day, with at least 20 percent of them totally new. To handle the volume and variety of queries, the company uses a collection of algorithms to sift through data.
“Our algorithms use hundreds of different signals to pick the top results for any given query. Signals are indicators of relevance, and they include items as simple as the words on a webpage or more complex calculations such as the authoritativeness of other sites linking to any given page,” he said.
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New Rich Snippets format : Events
Feb 17th
Last year we introduced Rich Snippets, a new feature that makes it possible to surface structured data from your pages on Google’s search results. So far, user reaction to Rich Snippets has been enthusiastic — after all, Rich Snippets help people make more informed clicks and find what they need even faster.
We originally introduced Rich Snippets with two formats: reviews and people. Later in the year we added support for marking up video information which is used to improve Video Search. Today, we’re excited to kick off the new year by adding support for events.
Events markup is based off of the hCalendar microformat. Here’s an example of what the new events Rich Snippets will look like:
Events Rich Snippets : Blog.DirVenue.com
The new format shows links to specific events on the page along with dates and locations. It provides a fast and convenient way for users to determine if a page has events they may be interested in.
If you have event listings on your site, we encourage you to review the events documentation we’ve prepared to help you get started. Please note, however, that marking up your content is not a guarantee that Rich Snippets will show for your site. Just as we did for previous formats, we will take a gradual approach to incorporating the new event snippets to ensure a great user experience along the way.
Stay tuned for more developments in Rich Snippets throughout the year!
Google SEO resources for beginners
Jan 24th
All webmasters has a dream that his / her site should get high page rank by google and earn some handsome for them, but don’t know how to achieve that, for those guys n girls google has provided detailed video which helps peoples like us. Just check it out its awesome.
Long Tail Keywords : Are They worth to Invest Time?
Jan 14th
Does it pay to invest your time in long tail keywords?
What are long tail keywords?
Long tail keywords are long and specific keyword phrases that generate little traffic and few conversions each.
Long tail keywords usually consist of several words and they have a low monthly search volume.
Comparison Between Short and Long Tail Keywords
New site not indexed on search engine? Here’s what to do
Jan 12th
One of the most popular problems among webmasters is not being able to get indexed by search engine despite search engine submissions and long waiting. Search engine takes time to index some new sites and this can be frustrating. But most of the times, the reasons for search engine not indexing your site is from your side, although not many people realize it, and hence to frequent complaint. So if you have a new website and is awaiting indexing by search engine, here are a few things that you might want to consider in the first place.
Checklist for search engine indexing.
1. Check if your CMS has an opt in option where, it blocks search engines.
Well technically they shouldn’t but some CMS’s like WordPress has a default option which will be checked already where it will block all search engines from crawling the website. This is to make sure that your website is not indexed while you are only setting up the site. But when you forget to uncheck this option, the CMS adds a Nofollow meta tag to the pages whereby search engines will not crawl the site.
2. Check if you have set the correct Robots.txt
Robots.txt files are used to control (not fully though) search engines crawling the website. Make sure you have not blocked bots from crawling parts of your website. Read the rest of this entry »