Your World with Our Words
Posts tagged Webmaster
Image Optimization Tips
Dec 8th
Many people I came across don’t know benefit of image optimization, they really don’t know that if there images are well optimized then it can also drive traffic to web site.
Before i start steps for image optimization many people has questions in mind that why image optimization is necessary. Just see below image and your all doubts/confusion will solved.
Image Optimization Tips
The images can be found at the top of the search results and they are linked with web pages. If someone clicks on the image, the person will be taken to the web page that shows the image.
If you have a website about Red Rose, then wouldn’t it be great if an image from your website was listed above the regular results? You’d get many additional website visitors then.
There are several things that you can do to improve the position of your images in Google Image Search:
1. Use a file name that contains the keywords for which you want to be found. In this example, the file name red-rose.jpg would be a good idea. Separate the words with a hyphen.
2. Use a descriptive Image Alt attribute text. It usually makes sense to use the same keywords that have been used for the file name. In this example, the Image Alt Attribute would be “Red Rose”:
<img src=”red-rose.jpg” alt=”Red Rose”>
3. In the same way, you should use the Image Title attribute:
<img src=”red-rose.jpg” alt=”Red Rose” title=”Red Rose”>
4. The textual content on the web page before and after the image also impacts the position of your image in Google’s Image Search. In this example, the text “Red Rose” should appear close to the image.
5. Bigger images seem to get featured more often on Google’s first result page. The bigger your image, the easier it is to get at the top of Google’s regular result page. Include the Width and Height attributes in your image tag to show search engines the size of the image:
<img src=”red-rose.jpg” alt=”Red Rose” title=”Red Rose” width=”800″ height=”600″>
6. Optimize the rest of your web page for the chosen search term. If the complete web page has been optimized for a keyword then it is easier to get good listings for images that are on the page.
Make sure that the image that you optimize for your keyword also looks attractive. If no-one wants to click on the image then it won’t help your website if the image can be found on Google’s first result page.
Great News – Paypal at 2Checkout !
Dec 2nd
Great news to all webmasters who can’t accept paypal payment due to their country being un-supported. 2Checkout will soon support PayPal Express Checkout which allow your clients to pay you through paypal and the funds will be added to your 2checkout account. In other words, there is no need anymore for a paypal account to accept paypal payments.
Courtesy: WebmasterTable.com
AdWords Makes Product Extensions Available to All U.S. Advertisers
Nov 26th
Google has unleashed a new feature in AdWords and is making it available to all U.S. advertisers. The feature is called Product Extensions and it uses information from an advertiser’s account in Google Merchant Center.
Product extensions allow images to be shown with your ad. However, unlike Product Listing Ads which are available on a Cost-Per-Action (CPA) basis, product extensions are available on a Cost-Per-Click (CPC) basis. The ads include a plusbox, which expands the ad. Advertisers will not been charged when a user simply clicks the plusbox – it only charge when a user actually clicks through the site.
Additionally, product extensions offer more control than product listing ads. For example, product extensions will only be triggered for ads by keywords set up in your campaign. And you can control which products appear in an ad.
In order to use product extensions, go to your Google Merchant Account and add your AdWords account ID. Then, under the “Campaign Settings” in AdWords, look for “Ad Extensions” and choose “Use product images and information from my Google Merchant Center account.”
Courtesy: SearchEngineWatch.com
Tips on How to Draft Your Press Releases
Nov 26th
Get succinct. Make it clear from the start to finish what your release is about. Don’t try to be attractive by using marketing languages or creative thoughts. If you’re looking for a creative outlet, press release writing is not the correct medium. Try writing a short story then.
At least pretend you’re purpose. It’s important to construct your releases like down-the-middle news stories. Avoid unnecessary adjectives; as most adjectives are unneeded. Don’t let your release to read like an advertisement.
Write in Easy English. Most of releases seen so far are all the time stuffed with industry jargon that most people do not understand. Do not take for granted that what you are writing about is a familiar subject for the people who will read your release. Make it down to easy English.
Send it out manually. As an alternative of just dumping your releases into submission sites and hoping someone important notices, email it yourself to media outlets and bloggers you think might be interested in it.
Don’t beg. Don’t beg for including links. If your link is relevant to the story, the publisher will probably include it.