The word SEO is an abbreviation for search engine optimization. SEO is a process by which websites are optimized to work better in search engines and raise the visitor’s traffic by making website rank high in the search engines like google, yahoo, ask and msn etc. The higher the search engine ranking, the most chances the site will be visited by users.

Onsite SEO – Content Foundation is Key

The old adage that “Content is King” has been used since the inception of Internet Marketing, and this true as off today. The bulk of what’s referred to as Onsite SEO deals with ensuring quality content is infused throughout a website. This content should of course include the keywords that your prospective customers would be using to find your website, but the content should also be original, informative, and should somehow meet the needs of visitors. Onsite content often includes title tags, meta keywords, meta descriptions, outbound and inner page linking, heading tags and of course the most important aspect is content in the form of HTML text. Easily readable by search engines, this content should clearly illustrate what a specific page is all about, engage readers, and have a structure that includes important keywords without keyword stuffing.

Offsite SEO – Reflect Trustworthiness

Naturally, with the focus by SEO consultants and web developers on onsite content, search engines must take into account other factors when ranking a website. This is where offsite SEO comes into play. Unfortunately, this is also where many SEO consultants and web developers tend to throw in the towel. Offsite SEO includes tactics such as link building, social media marketing, press release submission, article marketing, and sometimes reputation management. All of these tactics deal with getting others to discuss your website, and thus offsite SEO builds trust for your website and your brand name.

The Right Balance Outweighs the Hype

The real reason why Offsite SEO is heavily weighted in search engine ranking algorithm is simple – onsite SEO is easy! Quick and simple to create, onsite SEO is all too often stuffed, duplicated, cloaked, and spammed, forcing search engines to trust it less and less. Instead, search engines increasingly wants to see what others think of a website, and to do this Google and many other search engines relies on what’s happening off of your website just as much (if not more) than what’s happening on your website.

Offsite SEO tactics are critical for success because it’s often difficult and time consuming to acquire high-quality inbound links and positive social interactions. Sure there are ways to buy links and manipulate social media websites, but search engin is increasingly seeing past these tactics as true editorial inbound links and real social interactions only come to those websites that can deliver authority and credibility, and that’s what organic rankings are all about. Without offsite SEO, onsite SEO cannot support rankings alone in the face of aggressive competition. If your website company or SEO consultant is unable to address both of these crucial areas simultaneously, your SEO strategy will suffer from a gross imbalance that could give your competition the competitive edge.